top of page

Frank Ye
Jan 273 min read
CHINA IN BRIEF (Jan 27, 2025): The CHINESE NEW YEAR Edition, Chinese Consumer News
Discover the latest Chinese New Year trends in consumer behavior. Explore how young consumers are reshaping Chinese New Year shopping.
140

Frank Ye
Jan 153 min read
Rednote Verification Code Not Working? Here's Your Complete 2025 Troubleshooting Guide
Discover effective solutions in our 2025 troubleshooting guide for Rednote verification.
6940

Yiqing Xu
Aug 24, 20246 min read
Building a Successful Xiaohongshu (Little Red Book) Account Matrix Strategy in 2024
Master the art of Account Matrix on Xiaohongshu. Explore how to build a network of interconnected accounts for greater brand impact.
370

Yiqing Xu
Aug 17, 20246 min read
WeChat Marketing: Cracking the Official Account Algorithm for Increased Visibility
Unveil the secrets of WeChat's Official Account algorithm and boost your brand's visibility in China.
700


Frank Ye
Aug 6, 20247 min read
How to Properly Set Up Your Brand's Professional Accounts on Little Red Book Social Media in 2024
Unlock the full potential of Little Red Book by setting up a Professional Account properly.
350


Frank Ye
Aug 3, 20247 min read
How to Properly Set Up Professional Accounts on Little Red Book Social Media in 2024
Little Red Book, also known as Xiaohongshu, is a Chinese social media powerhouse with over 300 million monthly active users, making it...
1,2020


Frank Ye
Jul 23, 20246 min read
Advertising on Xiaohongshu: A Complete Guide of the Juguang Platform in 2024
Advertise on Xiaohongshu and amplify your brand's presence with Juguang, the platform's advertising and analytical tool.
251


Frank Ye
Jul 20, 20244 min read
Guide: How to Create and Verify a Xiaohongshu Professional Account (Little Red Book) in 2024
Unlock the potential of Xiaohongshu with a Professional Account. Reach millions of engaged Chinese consumers and elevate your brand in China
1,0860


Frank Ye
May 26, 20243 min read
Xiaohongshu Campaign Guide 2024: How to Plan and Execute for Maximum ROI
TLDR: Leverage the KFS+C Model for successful Xiaohongshu marketing. Follow the 8-step campaign plan and prioritize engaging content like...
710

BWB Editorial
Jan 1, 20241 min read
What is Douyin?
Douyin is TikTok’s slightly older twin sister, just the Chinese version. On this vibrant and exciting platform, 675m users engage with...
260
bottom of page