CHINA-BOUND SERVICE
The dynamics of marketing are unique in China due to the vast 1.4 billion population, a distinctive culture, and a special digital environment grown behind the Great Fire Wall. Leveraging our extensive experience and robust networks to China, Brands Without Borders offers a full package of services to assist brands in successfully navigating the complexities of the market.
Everything we do begins with insight. As the second largest economy in the world, China, as well as its people, is as much exciting as it is complex. Understanding it properly is the first step towards success.
Discover the biggest opportunity by aligning your brand, the Chinese market and its consumers, through meticulous research designed to offer clear and actionable insights.
Market & Target Audience Insights
Optimize brand communication by analyzing existing activities, assessing historical performance and benchmarking across social platforms to identify opportunities for refinement.
Social & Brand Audits
Decode the sometimes perplexing social behaviours and cultural dynamics in China to enhance your ability to seize opportunities and steer clear of potential pitfalls.
Social & Cultural Intelligence
Perform bespoke research to gain insights into your competitors, examining their activities, strengths, and weaknesses to pinpoint strategic opportunities.
Competitor Analysis
Brands can be perceived markedly differently in China owing to its unique social, political and cultural dynamics. Figuring out the right way to present your brand to the market will help you supercharge your growth in the Chinese market and drive business performance.
Define the guiding principles of your brand's expedition to China, including why you exist, what makes you special, and how your brand comes to life in the Chinese market in a relevant and compelling way.
Brand Strategy & Positioning
Create impactful campaigns that align with overarching brand objectives and establish connections with your target audience in China, fostering engaging and meaningful conversations.
Brand Activation & Governance
Allow your audience in China to remember you by the first look via aptly localized visual elements, including Chinese logo, color palette, typography, digital, packaging, and more.
Visual Identity Localization
Make your brand pop in the Chinese-speaking world by selecting the right Chinese brand name, tone of voice, and messaging for your audience in China.
Verbal Identity Localization
It's all about the way you tell the stories. From copywriting for social posts to ideating brand names, from banner and brochure designs to fully integrated creative campaigns, we have a whole arsenal of storytelling weapons to help you tell your stories with intent, authenticity and creativity.
Create impactful campaigns that align with overarching brand objectives and establish connections with your target audience in China, fostering engaging and meaningful conversations.
Creative Campaign
Craft exiting and coherent visual experiences that intrigue and inspire your Chinese customers to help your brand stand out against your competition at various touch-points.
Design
Tell compelling brand stories and communicate key messages that can resonate with your customers in China, to spark and sustain engaging conversations within the relevant communities.
Editorial & Content
Sculpt the proper Chinese names for your brand and products that encapsulate the brand's essence, embody the brand's core beliefs, and echo the target consumers' aspiration.
Naming & Nomenclature
Instead of WhatsApp, there’s WeChat. Instead of Google, there’s Baidu. Instead of Instagram, there’s Xiaohongshu. Instead of TikTok, there’s Douyin. China’s unique digital and media landscape means brands need to embrace the difference and be smart to choose the right way to reach your audience.
Determine the key messages and discover the best channels and tactics to cut through the noise and reach your audience in China.
Communication Strategy
Manage end-to-end KOL and KOC campaigns to maximize the brand voice, from identification to negotiation, to briefing and tracking.
Influencer Management
Establish and manage your brand's presence on all Chinese social media platforms, including RED (Xiaohongshu), WeChat, Weibo, and many more.
Social Media Management
Grow your brand's presence and credibility by featuring your stories in the leading publications in China, from regional to national.
PR
Procure media from popular Chinese platforms from social to searc, as well as optimize ad campaigns to make sure your ad budget is spent effectively.
Paid Media Advertising
The ever-changing social and digital platforms constantly demand new and engaging content. We work closely with the most capable production partners to create brand-first, social-oriented creative content that can generate resounding influence across platforms and genres.
We and our partner have produced a wide range of still and motion visual content, including TV ads, short-form videos, social commerce photography, hero films, documentaries and more, across all kinds of budgets.
Video & Photography
We work with leading web designers and developers in China to create beautifully designed, locally hosted, properly compliant websites that can be ranked top on Chinese search engines.
Website Development
Podcast is quickly gaining popularity in China, especially among the cultured and salaried young generation. We and our partner can help brands get into the ears of their Chinese audience via branded shows or featuring in popular shows.
Podcast & Audio
Sculpt the proper Chinese names for your brand and products that encapsulate the brand's essence, embody the brand's core beliefs, and echo the target consumers' aspiration.
Social Live-streaming
APPROACHES
To Know.
We’ve seen too many businesses heedlessly spending precious resources on one campaign after another, hoping to “break into” a new market, without a clear understanding of the market, and more importantly, their consumers in that market, based on the trustworthy and meaningful intelligence.
At Brands Without Borders, we take great pride in our capabilities in research and analysis, which, we believe, should underpin all strategies and creatives.
To Express.
In the modern world, brands are living beings. They breath, talk, showcase, and engage like real people more than ever before. A brand is shaped by how they look, how they talk, and how they behave.
For us, a brand that wants to go global should do more than simply look good. It also needs to know how to look good. With the internet and social media, consumers will be able to tell if a brand is not being authentic, especially when a brand chooses an inappropriate method or time to embrace a particular cause.
Our creative solutions help brands to say what a brand wants to say in a proper and exciting way.
To Localize.
China elevated Starbucks’ positioning from a street-corner coffee shop to a premium brand, whereas Shein, who started as a wedding gown trader, ignited the North America market by adopting a Gen-Z profile.
We believe that for brands to drive businesses and organizations in a new market, they need to first and foremost discover who they are, and who they should be within that market. This decision will guide their every action going forward.
To Be Heard.
Brands mean nothing if no one sees them, hears about them, or talks about them. In a time where there are virtually endless media options in seemingly every market, brands need to become more picky in how they want to have their messages heard by the right people.
With our marketing experts living in China, the US, and the UK, we are well-versed in each specific market’s media landscape. Whether you want your campaign to be classic or cutting-edge, we are here for you to create structured marketing and communication plans to ensure your message gets heard. We execute every campaign, every placement, and every engagement with precision, prowess, and power.
Brands Without Borders provided invaluable training on the Chinese digital landscape and Chinese social media for our team. They were helpful, responsive and detail-oriented throughout our collaboration, and created a bespoke research project and training plan for multiple stakeholders. The insight they provided greatly improved our understanding and knowledge base, upskilling the whole team working with China.
Social Media Department
British Museum
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