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On this page, you will find our thoughts and insights on marketing, branding and communication in general in different markets, cultures and audiences. We hope it helps you navigate the complexities of cross-cultural and cross-market communication. Enjoy.
MUST-KONWS
Rednote vs TikTok: A Complete 2025 Comparison Guide to China's Top Social Platforms
Ultimate comparison of Rednote vs TikTok in 2025. Discover why Rednote is the go-to for lifestyle content and how it rivals TikTok.
Rednote Verification Code Not Working? Here's Your Complete 2025 Troubleshooting Guide
Discover effective solutions in our 2025 troubleshooting guide for Rednote verification.
What is Facebook?
Founded in 2004, Facebook has emerged as a transformative force in social media, connecting over 2.8 billion users worldwide. Beyond its...
What is Instagram?
Instagram, launched in 2010, has become a social media giant, boasting over a billion users globally. This photo and video-sharing...
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UPDATES
Feb 102 min read
CHINA IN BRIEF (Feb 10, 2025): The OVERSEAS HOUSING Edition, Chinese Consumer News
Explore the latest trends in overseas housing for Chinese consumers. Discover how Chinese consumers are reshaping global real estate.
Feb 83 min read
Chinese Gold Jewelry Market: Understanding Consumer Motivations and Trends in 2025
Social Status: The Leading Driver of Chinese Gold Jewelry Purchases Understanding what drives Chinese consumers to purchase gold jewelry...
Jan 273 min read
CHINA IN BRIEF (Jan 27, 2025): The CHINESE NEW YEAR Edition, Chinese Consumer News
Discover the latest Chinese New Year trends in consumer behavior. Explore how young consumers are reshaping Chinese New Year shopping.
Jan 156 min read
Rednote vs TikTok: A Complete 2025 Comparison Guide to China's Top Social Platforms
Ultimate comparison of Rednote vs TikTok in 2025. Discover why Rednote is the go-to for lifestyle content and how it rivals TikTok.
Jan 153 min read
Rednote Verification Code Not Working? Here's Your Complete 2025 Troubleshooting Guide
Discover effective solutions in our 2025 troubleshooting guide for Rednote verification.
Jan 154 min read
(Updated 01/14/25) Master Rednote: Your Ultimate Guide to Creating a Powerful Presence on China's Hottest Social Platform
From setup to success: Everything you need to know about launching your verified Professional Account on Rednote (Little Red Book)
Jan 143 min read
CHINA IN BRIEF (Jan 13, 2025): The Consumer Tech Edition, Chinese Consumer News
Found these China market insights valuable? Share this newsletter with your colleagues and subscribe to get weekly updates on China's...
Dec 19, 20244 min read
CHINA IN DEPTH: The 10 New Rules of Chinese Consumer Culture in 2024
The Top 10 Trends of Chinese Consumer Culture in 2024
Dec 16, 20243 min read
CHINA IN BRIEF (DEC 15, 2024): The Food & Beverage Edition, Chinese Consumer News
Peet's Coffee and Aldi in China go budget, as Chinese bubble tea brand Chagee eyeing overseas expansion.
Dec 12, 20244 min read
CHINA IN DEPTH: Podcast Marketing in China, It’s Not Talked About Enough
Found these China market insights valuable? Share this article with your colleagues and subscribe to BWB's newsletter PEOPLE'S PARK to...
Dec 9, 20243 min read
CHINA IN BRIEF (DEC 9, 2024): Chinese Consumers News
From Mall Tennis to Urban Skiing: How China's Middle Class is Reimagining Outdoor Recreation
Nov 22, 20243 min read
CHINA IN DEPTH - Weee!: From WeChat Groups to $4B Success
An Intel chip designer ordered some delicious fish from a WeChat Group, and then he changed the Asian grocery market in the US.
Nov 22, 20243 min read
CHINA IN BRIEF - DEC 2, 2024
From Mall Tennis to Urban Skiing: How China's Middle Class is Reimagining Outdoor Recreation
Nov 22, 20243 min read
The Chinese Middle Class's Pursuit of Lightweight Outdoor
From Mall Tennis to Urban Skiing: How China's Middle Class is Reimagining Outdoor Recreation
Aug 24, 20246 min read
Building a Successful Xiaohongshu (Little Red Book) Account Matrix Strategy in 2024
Master the art of Account Matrix on Xiaohongshu. Explore how to build a network of interconnected accounts for greater brand impact.
Aug 17, 20246 min read
WeChat Marketing: Cracking the Official Account Algorithm for Increased Visibility
Unveil the secrets of WeChat's Official Account algorithm and boost your brand's visibility in China.
Aug 6, 20247 min read
How to Properly Set Up Your Brand's Professional Accounts on Little Red Book Social Media in 2024
Unlock the full potential of Little Red Book by setting up a Professional Account properly.
Aug 3, 20247 min read
How to Properly Set Up Professional Accounts on Little Red Book Social Media in 2024
Little Red Book, also known as Xiaohongshu, is a Chinese social media powerhouse with over 300 million monthly active users, making it...
Jul 23, 20246 min read
Advertising on Xiaohongshu: A Complete Guide of the Juguang Platform in 2024
Advertise on Xiaohongshu and amplify your brand's presence with Juguang, the platform's advertising and analytical tool.
Jul 22, 20245 min read
Top WeChat Ad Formats to Maximize Your Reach in China
WeChat, the popular Chinese social media platform, has become a powerful marketing tool for businesses. With over 1.2 billion monthly...
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