Xiaohongshu Campaign Guide 2024: How to Plan and Execute for Maximum ROI
TLDR: Leverage the KFS+C Model for successful Xiaohongshu marketing. Follow the 8-step campaign plan and prioritize engaging content like...
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IDEAS
On this page, you will find our thoughts and insights on marketing, branding and communication in general in different markets, cultures and audiences. We hope it helps you navigate the complexities of cross-cultural and cross-market communication. Enjoy.
MARKETING BASICS
What is Douyin?
Douyin is TikTok’s slightly older twin sister, just the Chinese version. On this vibrant and exciting platform, 675m users engage with...
What is Facebook?
Founded in 2004, Facebook has emerged as a transformative force in social media, connecting over 2.8 billion users worldwide. Beyond its...
What is Instagram?
Instagram, launched in 2010, has become a social media giant, boasting over a billion users globally. This photo and video-sharing...
LATEST
UPDATES
- May 26
Xiaohongshu Campaign Guide 2024: How to Plan and Execute for Maximum ROI
TLDR: Leverage the KFS+C Model for successful Xiaohongshu marketing. Follow the 8-step campaign plan and prioritize engaging content like...
- Jan 1
What is Facebook?
Founded in 2004, Facebook has emerged as a transformative force in social media, connecting over 2.8 billion users worldwide. Beyond its...
- Jan 1
What is Instagram?
Instagram, launched in 2010, has become a social media giant, boasting over a billion users globally. This photo and video-sharing...
- Jan 1, 2024
What is Douyin?
Douyin is TikTok’s slightly older twin sister, just the Chinese version. On this vibrant and exciting platform, 675m users engage with...
- Jan 1, 2024
What is WeChat?
WeChat has been called a Swiss Army knife app. Even Elon Musk is an admirer. From instant messaging to video calls, from mobile banking...
- Jan 1, 2024
What is Little Red Book?
“Piping hot” is an understatement of how popular Little Red Book, or Xiaohongshu, is in China. It’s the ultimate shopping guide for...
- Dec 22, 2023
Xiaohongshu (Little Red Book): What Is It? Why You Should Know About It?
Little Red Book, an Instagram-like Chinese social app, is winning the social media competition in China thanks to its powerful search...
- Dec 11, 2023
Xiaohongshu (Little Red Book): What Is It? Why You Should Know About It?
Little Red Book, an Instagram-like Chinese social app, is winning the social media competition in China thanks to its powerful search...
- Dec 11, 2023
Podcast Marketing in China: From Niche to Mainstream, It’s Not Talked About Enough
Podcast is quickly gaining traction in China. We share out thoughts on the format and its potential for brands to create a brand image,...
- Dec 10, 2023
B2B Marketing in China: 4 Unspoken Truths to Drive Growth and Generate Leads
Navigating the Chinese market isn’t a walk in the park. Particularly for B2B brands, it can be a tricky task, a lot trickier than...
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