From setup to success: Everything you need to know about launching your verified Professional Account on Rednote (Little Red Book)
As millions of "TikTok refugees" flock to Rednote amidst TikTok's uncertain future in the US, this Chinese social platform has emerged as more than just an alternative – it's becoming a global phenomenon that's reshaping social commerce.
Welcome to the powerhouse of Chinese social commerce - Rednote (Little Red Book). With its massive community of over 300 million users (and growing rapidly now at the rate of 10m a day, as of Jan 13th!), this platform has revolutionized how Chinese consumers discover, discuss, and shop for products. In 2025, it stands as the go-to destination for lifestyle content and social shopping in China.
Imagine combining the visual appeal of Instagram, the trust factor of Yelp, the travel insights of TripAdvisor, and the authenticity of YouTube reviews - that's Rednote in a nutshell. Chinese users fondly call it their "Shopping Bible," and for good reason. Whether you're browsing fashion trends, beauty products, travel destinations, or lifestyle tips, Rednote serves as your window into Chinese consumer culture.
Ready to establish your brand's presence on this dynamic platform? Let's dive into the process of creating and verifying your official account.
Why Rednote Matters in Chinese Social Media
Picture a bustling digital marketplace where millions of Chinese consumers gather daily to share their honest opinions, discoveries, and experiences. That's the essence of Rednote. What sets it apart is its pioneering "Social Search" feature - users skip traditional search engines like Baidu in favor of Rednote's rich, user-generated content for product research and lifestyle inspiration.
The platform thrives on authenticity, with users actively creating and engaging with content through reviews, live streams, and detailed sharing posts. For brands, this presents an invaluable opportunity to connect with a highly engaged Chinese audience.
Understanding Personal vs Professional Accounts
Before diving into the professional setup, let's clarify the key differences between Personal and Professional accounts on Rednote:
Personal Account
- Perfect for individual users and content creators
- Free to create and maintain
- Can post content, follow others, and engage with the community
- Access to basic analytics about your own posts
- Limited commercial features
- Can't access advertising tools
- No official business verification badge
- Can't link to external e-commerce platforms
Professional Account
- Designed for businesses, brands, and organizations
- Annual verification fee of 600 CNY
- Official verification badge adds credibility
- Advanced analytics and performance metrics
- Access to advertising platform and tools
- Ability to create sponsored content
- E-commerce integration capabilities
- Enhanced customer service features
- Professional content management system
- Multiple team member access options
- Priority support from Rednote
This distinction is crucial - while you can technically promote products through a Personal Account, a Professional Account offers the legitimacy and tools necessary for serious business growth in the Chinese market.
The Power of a Rednote Professional Account
Think of a Professional Account as your brand's VIP pass to China's social commerce scene. It's more than just a business profile - it's your gateway to:
- Creating compelling branded content
- Engaging directly with potential customers
- Accessing sophisticated analytics tools
- Launching targeted advertising campaigns
- Setting up integrated e-commerce operations
The platform opens doors to various marketing possibilities, from running influencer campaigns to utilizing advanced advertising tools like In-Feed ads and Search ads. For brands serious about conquering the Chinese market, a Rednote Professional Account isn't just an option - it's essential.
Your Step-by-Step Guide to Creating a Professional Account
Step 1: Start with the Basics
Before diving into the professional features, you'll need to create a personal account. Here's how:
Getting Started
1. Head to your app store (iOS or Android) and download the Rednote app
2. Launch the app and tap "Sign Up"
3. Enter your phone number (international numbers work fine!)
4. Input the SMS verification code you receive
Pro tip: Take time to complete your profile thoroughly - first impressions matter!
Step 2: Enter the Professional Zone
Once your personal account is set up, it's time to level up. Navigate to pro.rednote.com in your web browser. You can either:
- Log in with your phone number and password
- Scan the QR code with your app
Don't worry if you can't read Chinese - Google Translate will be your friend here!
Step 3: Begin Your Verification Journey
The verification process is your ticket to professional status. Look for the verification button in the center of your screen, or find "Verification and Annual Review" in the left menu.
Step 4: Document Time
Get ready to provide some paperwork. Here's your checklist:
Brand Identity Package
- Your account name
- Brand logo (for profile image)
- Trademark documentation
Business Credentials
- Business registration certificate
- Company details
- Location information (Mainland China or International)
Legal Documentation
- A signed application letter from your legal representative
- Industry classification
- Business verification documents
Personal Information
- Operator details
- Contact information
- Valid ID or passport scan
- WeChat contact
Step 5: Seal the Deal
The final step is straightforward - pay the verification fee of 600 CNY. This same amount applies to your annual renewal.
Need help navigating this process? Brands Without Borders specializes in getting international businesses set up on Chinese social media platforms, including Rednote and WeChat.
Ready to tap into China's most dynamic social commerce platform? Start your Rednote journey today! Our team is here to help you every step of the way. 🚀
Contact us to transform your Chinese social media presence! No matter you are interested in Rednote Pro Account or Personal Account.