Media & Distribution
Instead of WhatsApp, there’s WeChat. Instead of Google, there’s Baidu. Instead of Instagram, there’s Xiaohongshu. Instead of TikTok, there’s Douyin. China’s unique digital and media landscape means brands need to embrace the difference and be smart to choose the right way to reach your audience.
Description
In China's digital ecosystem, building brand presence requires strategic management across key social media platforms including RED (Xiaohongshu), WeChat, and Weibo. Our comprehensive approach manages end-to-end KOL and KOC campaigns to maximize brand voice, from identification and negotiation to briefing and tracking performance. We procure media across popular Chinese platforms from social to search, optimizing ad campaigns to ensure efficient budget allocation and maximum impact. Through strategic placement in leading Chinese publications and targeted digital campaigns, we grow your brand's presence and credibility while building meaningful connections with your target audience across all relevant touchpoints in China's dynamic media landscape.
How we help
• Social Media Management • Influencer Management • Paid Social Advertising • In-Market PR