Erreplus Saddlery
Leap into the fast growing horse riding market in China
Client
Erreplus Saddlery
Industry
Sport equipment
Website
After achieving success in the EU, UK, and USA with cutting-edge technology and premium materials, our esteemed Italian saddlery client Erreplus sought our assistance in launching their brand in China's rapidly growing equestrian market and connecting with horse-riding enthusiasts.
The Problem
Erreplus needed to establish a distinctive presence in the competitive Chinese equestrian market. The challenge was differentiating themselves from numerous saddleries that communicate similarly, while effectively conveying their commitment to horse well-being, premium craftsmanship, and innovative technology to a new audience unfamiliar with the brand.
The Solution
Collaborating with Erreplus and our partner agency CDM Marketing, we created a properly localized positioning and identity that resonates with Chinese horse-riding enthusiasts. This distinctive brand identity now empowers Erreplus to stand out in the market and effectively communicate their core assets and key messages to consumers and stakeholders.
