British Museum
Crack the code of "Century of Insult in China"
Client
British Museum
Industry
Arts & Culture
Website
The British Museum houses one of the world's most extensive Chinese artifact collections outside China, welcoming tens of millions of Chinese visitors annually. In 2023, they entrusted us with revitalizing their understanding of the Chinese audience following three years of pandemic-related changes.
The Problem
After three years of pandemic disruption, the British Museum needed fresh insights into their Chinese audience and market dynamics. They required guidance on navigating China's escalating nationalistic sentiment to ensure effective communication and meaningful interaction with an evolving Chinese cultural landscape and visitor base.
The Solution
We developed comprehensive research and training initiatives specifically designed to help the British Museum understand contemporary Chinese audience behaviors and cultural sensitivities. Our programs equipped their team with strategies for navigating nationalistic sentiment, enabling more effective communication and fostering positive interactions with their Chinese visitors and stakeholders.
Feedback
“Brands Without Borders provided invaluable training on the Chinese digital landscape and Chinese social media for our team. They were helpful, responsive and detail-oriented throughout our collaboration, and created a bespoke research project and training plan for multiple stakeholders. The insight they provided greatly improved our understanding and knowledge base, upskilling the whole team working with China.”
Social Media Department
British Museum
