Poppies Fish & Chips
Impress Chinese expats in the UK with the best fish & chips restaurant in London
Client
Poppies Fish & Chips
Industry
Food & Beverage
Website
Poppies is a beloved London chippy founded by Pat 'Pop' Newland, reimagining the classic British fish & chips experience with unique retro charm. They wanted to attract Chinese fish & chips lovers and connect with the growing Chinese foodie community in London.
The Problem
While British cuisine doesn't always have the best reputation, Poppies needed to showcase fish & chips as an exception worth trying. They required a strategy to reach Chinese tourists, students, and expats in London who were seeking authentic local dining experiences and foodie recommendations.
The Solution
We identified Little Red Book (RED) as the ideal platform, recognizing it as the "social search engine for Chinese tourists." Through targeted content marketing and influencer partnerships, we built Poppies' retro brand presence. Within months, we tripled posts about Poppies, successfully winning over Chinese visitors' appetites.
