W1TTY
Deliver the "Money Beyond Your Borders" Promise to China
Client
W1TTY
Industry
FinTech
Website
W1TTY is one of the fastest-growing FinTech companies globally, with a mission to "Unleash the Energy of Money." In 2023, they launched W1TTY Borderless, a digital foreign exchange tool for global lifestyles, commissioning us to introduce it to China's affluent market.
The Problem
W1TTY needed to successfully launch W1TTY Borderless in the competitive Chinese market and connect with the right audience. Through research, we identified that young, educated, and affluent Chinese females represented the biggest opportunity, but the brand required localized visual identity and communication strategy to resonate with this demographic.
The Solution
We partnered with W1TTY's brand team to localize their visual and communication strategy, anchored in their signature vibrant pink branding. We executed comprehensive marketing campaigns spanning content marketing, paid media advertising, and influencer partnerships to introduce W1TTY Borderless with maximum impact and reach their target audience effectively.
Feedback
“Most Chinese consultants talk about understanding the Chinese market. BWB actually demonstrated it. The platform they developed now serves as our global standard for digital cross-border money transfer.”
W1TTY Global Marketing Team
