Sugar Y Sal
Articulate a bold Chinese fashion brand to the world
Client
Sugar Y Sal
Industry
Fashion
Website
When Lucident sought to redefine sustainable fashion, they needed more than just an aesthetic shift. We developed a comprehensive brand strategy that turned recycled materials into a premium fashion statement, creating a visual language that merged environmental responsibility with bold, architectural design.
The Problem
Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage.
The Solution
Touch in digital design starts with how users physically interact with an interface. Whether it’s through a smartphone screen, a tablet, or a haptic-enabled device, the tactile element is the bridge between humans and technology. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations. Designers must think beyond the simple act of tapping; they must create interactions that feel intuitive and satisfying at every stage. This connection, while seemingly straightforward, is a complex interplay of responsiveness, feedback, and user expectations.
Feedback
“Most consultants talk about understanding luxury markets. Andersen actually demonstrated it. The platform they developed now serves as our global standard for digital retail.”
Philippe Laurent
Global Digital Head
